Yet again, the estimate for ecommerce growth is being revised upward.
The Millennial generation is now the unquestionable driving force for innovation and culture, worldwide. As the most well-educated and largest generational group in the U.S., they are poised to have the most purchasing power, and exert the most influence on how consumers are marketed to for decades to come.
Big box retail is dramatically shifting the online retail landscape. An increasing focus on “free shipping” has changed changed this offer from a promotional tactic to an ecommerce requirement.
Marketing is slowly but surely shifting away from the “spray and pray” era of digital ads. There is a clear focus now on quality over quantity, and for good reason.
While some experts have estimated digital ad waste to account for about $7.2b annually, another expert opinion puts that number higher. MUCH higher.
Are you aware of everything that influences your buying decisions? Need? Timing? Relevance? Trust?
Retailers and subcomm publishers are even more valuable to CPG brand sampling programs through Arteria.
New retailers on the platform allow CPG brands to reach even more customers through Arteria than ever before!
Marketers already know that digital media is full of wasteful click fraud, with possibly up to a third of digital advertising spend going to fraudsters in a latest report.
CPG Retailing, Branding, and Manufacturing in the 21st Century Looking around, it seems like every other day there is a new consumer brand announcing a $3MM Seed financing to launch a highly consumable CPG product across categories including feminine hygiene products, razors, snacks, beauty products, and so much more.