Ecommerce Growth Expected to Hit 226%
Yet again, the estimate for ecommerce growth is being revised upward.
Adam Saynuk
Millennials have changed marketing… for the better
The Millennial generation is now the unquestionable driving force for innovation and culture, worldwide. As the most well-educated and largest generational group in the U.S., they are poised to have the most purchasing power, and exert the most influence on how consumers are marketed to for decades to come.
Free Shipping Disproportionately Affects Small Retailers
Big box retail is dramatically shifting the online retail landscape. An increasing focus on “free shipping” has changed changed this offer from a promotional tactic to an ecommerce requirement.
How to know each customer and prospect individually
Marketing is slowly but surely shifting away from the “spray and pray” era of digital ads. There is a clear focus now on quality over quantity, and for good reason.
Another estimate puts digital ad fraud at $18.5b annually!
While some experts have estimated digital ad waste to account for about $7.2b annually, another expert opinion puts that number higher. MUCH higher.
How Awareness Affects Purchase Decisions
Are you aware of everything that influences your buying decisions? Need? Timing? Relevance? Trust?
NEW! Survey Recipients of Product Samples through Arteria. Now In Beta.
Retailers and subcomm publishers are even more valuable to CPG brand sampling programs through Arteria.
Over 18mm Potential Customers can be Reached Through Arteria Now
New retailers on the platform allow CPG brands to reach even more customers through Arteria than ever before!
Product Sampling Beats Digital Media Conversions
Marketers already know that digital media is full of wasteful click fraud, with possibly up to a third of digital advertising spend going to fraudsters in a latest report.
Tech Drives Consolidation of CPG and Retail through Vertical Integration
CPG Retailing, Branding, and Manufacturing in the 21st Century Looking around, it seems like every other day there is a new consumer brand announcing a $3MM Seed financing to launch a highly consumable CPG product across categories including feminine hygiene products, razors, snacks, beauty products, and so much more.