When we started Arteria in Fall 2015, one specific fact stood out about the state of advertising today: Bot traffic was wasting an estimated $6.3 BILLION of ad spend in 2015.1
Parents of college students or soon-to-be college students: I have a secret to tell you. When your kid goes away to college, you’ll want to stay connected with them; you’ll wonder how they’re doing; you’ll be concerned about their well-being. But that’s obvious. That’s not the secret.