Yet again, the estimate for ecommerce growth is being revised upward.
Big box retail is dramatically shifting the online retail landscape. An increasing focus on “free shipping” has changed changed this offer from a promotional tactic to an ecommerce requirement.
Marketing is slowly but surely shifting away from the “spray and pray” era of digital ads. There is a clear focus now on quality over quantity, and for good reason.
While some experts have estimated digital ad waste to account for about $7.2b annually, another expert opinion puts that number higher. MUCH higher.
Are you aware of everything that influences your buying decisions? Need? Timing? Relevance? Trust?
Marketers already know that digital media is full of wasteful click fraud, with possibly up to a third of digital advertising spend going to fraudsters in a latest report.
When we started Arteria in Fall 2015, one specific fact stood out about the state of advertising today: Bot traffic was wasting an estimated $6.3 BILLION of ad spend in 2015.1
Parents of college students or soon-to-be college students: I have a secret to tell you. When your kid goes away to college, you’ll want to stay connected with them; you’ll wonder how they’re doing; you’ll be concerned about their well-being. But that’s obvious. That’s not the secret.