Product Sampling Beats Digital Media Conversions

Marketers already know that digital media is full of wasteful click fraud, with possibly up to a third of digital advertising spend going to fraudsters in a latest report.

Adding to this concern is tracking data which shows as the fraud continues to rise, so does the Cost-Per-Conversion, while the actual clickthrough rates continue to drop.

This is a perfect storm of fail, regarding the value of digital media.

Comparatively, well-planned and targeted product sampling programs drive high conversion rates in the 30-60% range and are a welcome form of outreach to the over-marketed populace.12.

Recent studies show that digital conversions continue to drop while the costs of digital ad campaigns continue to rise.3

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